Lanvin and Ladurée teamed up and did some co-branding. A special bubble gum-flavored macaroon has been created for the occasion. Alber Elbaz stirs our imagination, arouses our fantasies and now, plays to our weakness for sweets.
It is this whimsical spirit that inspired the lovely faces of playful women on LADUREE boxes containing eight pink bubble gum-flavored macaroons.
The delicacies will go on sale on Sept. 25 in France, in time for Paris Fashion Week’s. The U.K., U.S. and Japan will follow on Sept. 28.
I just love me some good co-branding and then especially when it comes to sweets. The “regular” Laduree (if you could ever say regular with Laduree) macaroons are sweet enough, so I wonder if these would be just too sweet for me. Maybe I get to try it… What I want more than trying one is to have the box for my jewelry!!!
Honey!!! Maybe we should go to Paris for a weekend… :p
Source: Lanvin Facebook