In its seventh year of partnership with UNICEF, Gucci is pleased to introduce a special edition “Gucci for UNICEF” Boston bag. Gucci will donate 25 percent of the retail price of each bag to support UNICEF’s “Schools for Africa” and “Schools for Asia” initiatives, which aim to provide access to quality basic education for millions of children. Over the past two years, the year-long bags have generated more than 2 million USD for UNICEF.
As an on-going commitment to the partnership, Creative Director Frida Giannini designed this new version of the House’s signature Boston handbag in luxurious micro Guccissima leather.
A soft shade of alabaster characterizes this style, in calfskin and featuring a double top handle, detachable shoulder strap and light gold hardware.
The iconic interlocking GG, embossed onto the leather by the House’s Florentine artisans, recalls the initials of founder Guccio Gucci. Meanwhile the classic, functional shape makes for a timeless yet contemporary accessory.
The “Gucci for UNICEF” alabaster micro Guccissima Boston Bag will be available in Gucci stores worldwide and on Gucci.com, from June 1, 2012 to May 31, 2013.
I think it is a great way to give back to society. Even though it might not seem much if you compare it with their net income. But it will still help out a lot of people. And of course, marketing wise, this collaboration is a fantastic way to give people an extra reason to buy your product.
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