YSL palette created for Facebook fans
Two days ago I wrote about the Social Media campaign Yves Saint Laurent was having. To exclusively sell their YSL “Devoted to Fans Palette” on Facebook. YEAH!!
When it hit 9am EST/3pm CET I was on their Facebook page like a bee on honey! It wasn’t there at 3.05pm and then they said there would be a tab where you could purchase it, no tab for me… But after a lot of comments and an hour passing, YSL was kind enough to let the people know that it was only available for US shipping. Probably because it wasn’t showing on the page for everyone, it was even for sale in their webshop US and UK.
“A limited quantity of 1650 pieces (world-wide) and only 500 pieces (US) are available for YSL Facebook fans only.”
This made me believe that it was availbale to ALL the fans! I wasted an hour and I feel misled by Yves Saint Laurent US Facebook page. They should have stated that its only available for US and UK, so they would have targeted the right group of people. Social Media is about communicating with your community… Guess they just haven’t figured out how to do clear communication.
I hope they did this campaign on their own and not paid some agency to do it. Would be a good excuse to shop for a new one. Failed campaign, so no champagne!
“Devoted to Fans Palette”, what a joke! FAIL!
Picture source: YSL Facebook